choose your wash
select from our premium denim washes, from classic indigo to vintage fades
made at our own factory - groovy labs
we're trying to change the way people experience fashion, and that took a purpose built facility where we're flipping the script on the industry. let us introduce you to our amazing team.
“heard you guys take forever?”
24.2 days
we used to.. now our average is a lot better
over 10,000 pairs shipped so far
with a 98% size accuracy rate, we can confidently say we're making the best fitting pair of jeans in the world, but don't take our word for it
Robyn
United States
Debra
Australia
Tiffany
Canada
Kat
United States
Tom
United Kingdom
Savannah
United States
Jenn
United States
Deb
Canada
Brian
United States
Lexi
Canada
Merry
United Kingdom
Apurvaa
Hungary
Iris
Netherlands
our goal, our promise, our purpose
jeans for everybody - we mean it
our sizeYOU v3 size set has 877 sizes for a perfect fit, but if we don't think you'll fit into any of them well, we'll make you a totally custom size at no extra charge.