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made to order, made for you

to change the way you experience fashion

sustainably made for you in less than 30 days
877 sizes for the best fit in the world
designed in Copenhagen
produced at groovy labs, the world's first slow fashion factory for denim
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not fast fashion - not fast fashion - not fast fashion - not fast fashion - 
not fast fashion - not fast fashion - not fast fashion - not fast fashion - 
choose your wash

choose your wash

select from our premium denim washes, from classic indigo to vintage fades

made at our own factory - groovy labs

we're trying to change the way people experience fashion, and that took a purpose built facility where we're flipping the script on the industry. let us introduce you to our amazing team.

“heard you guys take forever?”

24.2 days

we used to.. now our average is a lot better

over 10,000 pairs shipped so far

with a 98% size accuracy rate, we can confidently say we're making the best fitting pair of jeans in the world, but don't take our word for it

These jeans have not only fit like a glove, but they've lasted me YEARS.

Robyn

United States

To a group of young people trying to do all the right things in a world set up for efficiency rather than ethics, to a company on the brink of big things, bringing quality clothing to the people, based on the needs of the people rather than what fashion dictates - THANK YOU.

Debra

Australia

Oh my goodness!! The fit is immaculate! I've never had a pair of jeans fit so well.

Tiffany

Canada

It has been a very long time since a pair of jeans fit so well, and had actual thickness to the fabric.

Kat

United States

The customer service is top notch! They care and help you with whatever you'll need.

Tom

United Kingdom

I used the scan sizing and they fit great. But my husband entered his measurements manually for his and they came great too.

Savannah

United States

I have farmed for 40 years and these are the most comfortable pants I've ever worn to work AND they're denim.

Jenn

United States

Thank you so much SLØ for making these amazing jeans! Taking on Fast fashion is not an easy task but you have created a great product while breaking through traditional boundaries.

Deb

Canada

Definite YES

Brian

United States

...not only does it feel good to know I'm supporting sustainable and ethical practices, but the people doing the job are so lovely.

Lexi

Canada

Communication is everything with a newer company, and these guys know EXACTLY what to do.

Merry

United Kingdom

the team was very responsive and gave me regular updates! They impressed me so much, I ordered a pair of skinny jeans and a pair of wide-leg jeans after.

Apurvaa

Hungary

You can feel the dedication and passion that the team puts into making their products.

Iris

Netherlands

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our goal, our promise, our purpose

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sizes

jeans for everybody - we mean it

our sizeYOU v3 size set has 877 sizes for a perfect fit, but if we don't think you'll fit into any of them well, we'll make you a totally custom size at no extra charge.