groovy labs - the home of slø
most brands couldn't tell you the name of a single person who works in their factories - but we're not most brands.
meet the team
we believe in transparency and fairness - and we're not afraid to show you the faces behind the jeans, because they're our friends who we live and work with everyday
ahmet
sewing team
30 years of experience in the denim industry, ahmet is a master of the sewing machine.
ahmet
cutting team
Skilled member of our cutting team, ensuring precise fabric preparation.
emre
packaging lead
Ensures every pair of jeans is perfectly prepared for its journey to you.
engin
finishing team
The first member of groovy labs - Specializes in the final details that make each pair perfect.
feyyaz
cutting lead
Master cutter with an eye for detail and quality.
frankie
chief mouser
Keeps our factory mouse-free and spirits high with her dedicated patrols.
gül
culinary maestro
a true artist in the kitchen, she keeps the team fueled with her inspired blend of traditional Turkish flavors and creative twists.
kerem
finishing team
Expert in hardware installation and final quality checks.
kristian
founder
Founder of slø - and face on Tiktok.
kübra
pattern maker
Creates precise patterns that ensure the perfect fit.
mahmut
sewing team
Skilled craftsman bringing years of expertise to every pair.
ralph
COO
Oversees operations at slø, + customer service and experience.
ramazan
prep lead
Manages the crucial preparation phase before sewing.
selim
pattern making lead
20+ years of experience - Leads our technical design team with precision and innovation.
yakup
facilities manager
A local legend, who has looked after this area for decades.
zeena
Founding Team Member
A true jack-of-all-trades, Zeena has been with slø since the start—translator, fit tester, creative lead, and now driving partnerships and marketing.
sinan
sewing team
Expert craftsman bringing skill and attention to detail to every pair.
şenel
lead operator
35 years of experience in denim production, leading our operations with unmatched expertise.
mustafa
factory manager
25+ years of experience with the world's leading denim manufacturers, bringing unparalleled expertise to our production.
abhi
CTO & co-founder
The architect behind our technology, revolutionizing how we approach custom denim production.
years of combined experience
team members
slø jeans created
1 of 1 jeans made
our core beliefs
the principles that guide everything we do
quality over quantity
We never compromise on quality to increase production speed.
fair labor
Every team member is paid a living wage and works reasonable hours.
sustainability
Zero waste initiatives and sustainable practices in every step.
craftsmanship
Preserving and advancing the art of denim making.
transparency
Open door policy and complete production transparency.